These days, nothing you buy at Abercrombie and Fitch is guaranteed to last more than a month. My most recent purchases included 2 t-shirts, which both got holes during the first washing, and a green sweatshirt, which faded to a horrific pea-soup yellow/green and can longer be zipped up (after less than 2 months of use). All of this for a not-so-cheap price, even on sale. Did I mention that the awful cheap perfume scent has never washed out?
But I will give props to the lovely Abercrombie bag that I took these rags home in. They must really cost the company a pretty penny: they're made of thick, textured, heavyweight paper; have a heavy cardboard liner in the bottom and sport comfortable cloth handles.
These bags are so heavy-duty, they even outlast the clothes!
I have 2 such bags that I regularly use for shopping and hauling around all sorts of things.
Since Abercrombie doesn't exist in France and most store bags here are quite discret and non-descript anyways, my Abercrombie bags are real attention-grabbers. Seriously, who can't resist looking at a well-built half-naked guy with no head?
And I really love watching people gawking at them - it's hilarious! Ladies and men, young and old, In the tram, at bus stops, in the mall, at the grocery store, at the fruit sellers, when buying bread, or walking their dogs... heads always turn, eyes riveted on the bags.
One day, I used an Abercrombie bag to cart my art supplies to class. One of my classmates noticed the bag, and pretty soon there was a whole group of women standing around, laughing and joking about it.
And then the pictures began. For more than 20 minutes, these ladies had the best time goofing around, even getting one of the guys in class to pose with the bag. We all had a great laugh!
And in spite of all this laughter, I realize this story is quite an unfortunate testament to the power of image. Abercrombie and Fitch really have understood something terrible about investing in advertising, image and disposable trends rather than in product quality and consumer respect.